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Users will garner exclusive access to upcoming Web3 activations from the Estée Lauder brand.
August 24, 2022
By: Lianna Albrizio
Associate Editor
Estée Lauder will participate in Decentraland’s Metaverse Art Week from Aug. 24 through Aug. 28 with an exclusive Proof of Attendance Protocol (POAP) designed by Dr. Alex Box, renowned identity designer and one of the first women to pioneer the concept of Beauty Futurism. Continuing to innovate at the intersection of beauty, art and technology, Estée Lauder’s POAP experience is inspired by the legacy of the brand’s visionary founder, Estée Lauder and incorporates the brand’s iconic car...
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